Web Analytics Analyst/Manager job in Fairfax, VA

Location: Chantilly
Posted on: November 18, 2024

Job Description:

Seeking a Web Analytics Analyst/Manager for a permanent job in Fairfax, VA.
 
Job Description:
The ideal candidate must have significant experience in online analytics, specifically related to acquisition, product, pricing, and channel strategies aimed at improving conversions, customer engagement, retention, and profitability.  The role demands a self-starter and someone who is versatile enough to work across channels, e.g. web, email, mobile and in collaboration with business and IT teams.  Primary responsibilities include leading the web analytics function to deliver actionable insights and recommendations to improve the company’s online presence and inform marketing strategy.  In addition to the online skill set, the candidate must have excellent quantitative and problem-solving skills, and attention to detail. The candidate will join a team of very talented individuals and enter an extremely fast-paced, high-intensity working environment.  
 
Key Responsibilities:
 
¿ Interpret, analyze and translate web analytics data into insights and recommendations related to visitor behavior, conversion funnels and product usage and engagement.
¿ Define tracking requirements and tags for new sites, landing pages, emails and other marketing tactics in collaboration with internal and external teams.
¿ Manage timely fixes and implementation of new tracking tags and validate code deployment to ensure proper data capture and measurement.
¿ Produce ongoing reporting on site traffic and engagement and on key initiatives and campaigns.
¿ Analyze campaign performance and purchase behavior at an aggregate and segmented level to inform marketing decisions. Benchmark campaign performance and identify best practices to improve future efforts.
¿ Devise and manage A/B and multi-variate tests to optimize acquisition tactics, conversion funnel, and prospect/consumer user experiences across devices and applications.
¿ Leverage web analytics vendor support and in-house knowledge to refine existing tracking implementation
¿ Perform ad hoc analyses per department requests.
 
Qualifications:
 
¿ Bachelor’s Degree in Math, Statistics, Marketing, Economics, or related quantitative field, MBA preferred.
¿ 3-4 years online reporting and analysis experience in highly quantitative, consumer-facing field.
¿ Expertise in web analytics, e.g. Coremetrics, Omniture and Google Analytics and MS Office.
¿ Knowledge of testing tools, e.g. Webtrends Optimize, Google Website Optimizer or other similar tools a plus.
¿ Hands-on experience with Tag Management tools, e.g. Tealium, Google Tag Manager a plus.
¿ Ability to work effectively and independently on concurrent tasks and projects.
¿ Strong verbal and written communication skills with ability to build cross-functional relationships.
 
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