Education Marketing and Outreach Manager
Company: Tennessee Society of Association Executives
Location: Washington
Posted on: October 24, 2024
Job Description:
Education Marketing and Outreach Manager General Description:
The Education Marketing and Outreach Manager develops and
implements comprehensive marketing plans to promote the program's
K-12 curriculum, teacher workshops, graduate course, and
international student video contest. This includes managing and
executing marketing campaigns across digital platforms, social
media, email marketing (using a CMS), print, and other channels.
The Manager will oversee the program's marketing as part of the
Population Education team and make recommendations to other staff.
Great potential for implementing new ideas and program growth for a
self-starter. Responsibilities include:
- Research and follow best practices for educational marketing,
including the use of messaging that resonates with K-12 teachers
and teacher education faculty at colleges and universities.
- Develop digital and analog campaigns to market Population
Education's graduate course (offered 1 -2 times per year) and
student video contest (annual event) to middle and high school
teachers. This includes timing the campaigns, compiling outreach
lists, developing messaging and content, and implementing the
outreach.
- Create lists of appropriate university education faculty to
target with outreach about our hands-on workshops for their
preservice students (undergraduate and graduate).
- Strategize, write and send cold and warm email outreach to
university faculty, and hand off hot leads to colleagues who
schedule and coordinate these workshops in different regions of the
country.
- Develop and implement a strategy for marketing classroom
resources, which could include email campaigns, print ads in
teacher publications, partnerships with other organizations and
associations, and beyond.
- Synchronize all campaigns to maximize engagement and avoid
audience burnout.
- Track outputs and outcomes for all campaigns, analyze data, and
adjust future outreach to maximize performance.
- Travel to teacher conferences to network and to staff
Population Education's exhibit hall booth.
- Advise on social media strategy, develop content, and
collaborate with colleagues who create posts. Requirements:
- Minimum 5 years of experience in a marketing and/or outreach
role. Experience in the education and/or non-profit sectors a
plus.
- Interest in K-12 education and the organization's issue areas
(population, environment, sustainability)
- Experience using HubSpot or other CMS.
- Self-starter with a leadership mindset.
- Ability to work collaboratively with other team members and
contractors.
- Excellent organizational skills and careful attention to
details.
- Excellent communication skills (written and verbal).
Compensation: $80,000- $90,000 Excellent benefits package
including:
- Blue Cross Blue Shield PPO and POS medical coverage--$20/month
individual
- Blue Dental coverage $5/month
- Employer paid life and disability insurance
- 11 paid holidays
- Generous annual and sick leave
- 6% 401(K) match
- $2,000 professional development budget Work environment: This
position is based in Washington, DC with a current hybrid work
schedule (2 days in the office; 3 at home). Application
Instructions: Send resume and cover letter to . Population
Connection is an Equal Opportunity Employer. A full statement on
the organization's commitment to EOE and Diversity, Equity and
Inclusion (DEI) can be found .
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Keywords: Tennessee Society of Association Executives, Franconia , Education Marketing and Outreach Manager, Education / Teaching , Washington, Virginia
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