eCommerce Marketing Lead

Company: QRFS
Location: Ashland
Posted on: April 27, 2025

Job Description:

Job description

Ensure all your application information is up to date and in order before applying for this opportunity.
We're hiring a growth-obsessed Marketing Lead to transform our 7-figure industrial eCommerce brand into an 8-figure category leader.

You will lead a team of seven across paid media, SEO, email, content, CRO, merchandising, and inside sales. You will personally own and manage either paid media or SEO to replace agency execution with hands-on excellence. You won't just oversee channels; you'll build a scalable revenue engine and then hire, train, and deploy the team to operate it.

This is a high-autonomy, high-accountability role with a fast track to executive leadership. We're looking for an "A" player to hit the numbers, build the engine, and lead the team.

About Us:
Quick Response Fire Supply (QRFS) is a B2B eCommerce company built on a mission: to keep people safe and buildings compliant with world-class fire protection equipment, information, and service. Our long-term vision is even bigger - to redefine what fire protection compliance looks like in the digital age.

This role is based in our Ashland, VA office. We will consider remote candidates only if the fit is exceptional.

Your Mission

Grow revenue by increasing leads, conversion, and repeat purchases.

Your First 6-12 Months

Own and operate Paid Media or SEO until the process is defined and the outcomes exceed expectations



Take full accountability for lead generation, conversion optimization, and retention KPIs across channels



Deeply understand our customer and their ordering preferences



Manage, nurture, and add to our hybrid team of in-house, freelance, and agency support


Build a simple, accurate reporting system that the whole team uses
Key Responsibilities

Leadership, Management, and Accountability (LMA)


Define expectations and motivate the team to align with company values, vision, and goals.



Translate vision and goals into actionable marketing priorities, creating efficient systems and coaching team members to achieve peak performance.



Ensure clarity around roles, track progress, address challenges, and hold team members accountable.



Success Measure: Execute our 2025 marketing plan with weekly targets and quarterly milestones to achieve company revenue goals. Build and maintain a team of "A Players."



Channel Ownership


We're a small team. You will manage the overall marketing team to achieve targets across all revenue-generating activities while personally owning the SEO or paid media channel.



Oversee our merchandising team to hit new-product listing and current-product accuracy goals; oversee inside sales to improve quote conversion rates and support marketing efforts with expert phone support.



Define and document our standard operating procedures that result in channel growth.



Success Measure: Grow revenue by +35%.



Lead Generation


Drive qualified traffic through a mix of SEO, content, email, paid, and merchandising alignment.



Drive qualified traffic to the eCommerce store, ensuring cost-effective acquisition.



Success Measure: Increase qualified leads by +30%.



Conversion Optimization


Design and implement a conversion funnel with targeted calls to action at each stage.



Employ an always-testing mindset to improve our site's conversion constantly.



Success Measure: Increase cart conversion rate by +1%.



Customer Retention


Develop and execute strategies to encourage repeat purchases and build loyalty through personalized marketing and exceptional service.



Enhance customer lifetime value by fostering long-term relationships.



Success Measure: Increase the returning customer rate by +6%.



Customer Insights & Analytics


Leverage quantitative and qualitative data to understand customer behavior, preferences, and purchase patterns.



Analyze metrics to inform marketing strategies and improve customer experiences.



Success Measure: Report on key metrics from each marketing channel, including acquisition costs and customer lifetime value by customer group.



Key Challenges

This role will require navigating a rapidly evolving eCommerce space, which includes:

Increasing competition and market consolidation.



Rising advertising costs.



Advancing customer expectations for personalized and efficient experiences.



Qualifications

Required Skills & Experience:

5-7 years of experience in eCommerce marketing.



You've personally owned or scaled paid media or SEO, not solely through agency management.



Proven ability to grow revenue in a B2B model.



Strong grasp of Google Analytics, attribution, LTV/CAC math, and channel economics.



Leadership chops-you've built or led a high-performing team.



Experience with SEO, CRO, retargeting campaigns, and social media.



Demonstrated ability to manage marketing budgets and achieve measurable ROI.



Exceptional analytical skills with proficiency in marketing tools (Google Analytics, CRM platforms, etc.).



Experience building and managing high-performing teams.



Preferred Skills

Familiarity with the industrial supply or automobile industries.



Familiarity with eCommerce selling to businesses.



Core Competencies

Analytical Problem Solving



Results Orientation



Effective Communication



Continuous Improvement



Accountability



What We Offer

Healthcare Benefits: Options for medical, dental, and vision coverage.



401K with Company Matching: Helping you plan for your future.



Paid Time Off: 14 days PTO, plus 6 Federal Holidays and the Day After Thanksgiving.



Supportive Team Environment: Join a collaborative and engaging culture with regular team outings like putt-putt golfing, chili cookoffs, escape rooms, bonfires, cookie competitions, and baseball games.



Office Dog: Plato, our office dog, is always ready to play when you need a break.



Growth Opportunities: Professional development and the chance to make a tangible impact on the fire protection industry.



We use the TopGrading methodology to ensure we hire and retain high-performing individuals aligned with our values and goals.

Ready to lead and grow with us?
Apply now and take the lead in transforming how America protects its properties while building the kind of marketing team everyone wants to join.

Keywords: QRFS, Franconia , eCommerce Marketing Lead, Advertising , Ashland, Virginia