Sr. Lead, Global Brand Marketing - Project Rock and Outdoor

Company: Under Armour, Inc
Location: Baltimore
Posted on: January 28, 2025

Job Description:

Sr. Lead, Global Brand Marketing - Project Rock and OutdoorAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.The Sr. Lead, Global Brand Marketing, Project Rock & Outdoor works in partnership with the Sr Director of Global Brand & Category Marketing to craft and manage the direction of Project Rock & the Outdoor Category globally. The Sr. Lead will be responsible for all marketing related activity related to the Under Armour Project Rock & Outdoor consumers including crafting consumer-focused, audience-driven go-to-market strategies. It is essential that the Sr. Lead focus on fueling the brand and driving sales by delivering a consumer journey that drives consideration and affinity with the two consumer sets. The Sr. Lead will inspire diversity of thought and curiosity while collaborating with their cross-functional partners and channel marketing partners across the globe, with a sharp focus on North America. Ultimately, this role will build integrated marketing plans that authentically connect with consumers and achieve revenue goals.Your Impact

• Build a winning marketing strategy and develop full funnel plans, partnering with key marketing cross-functional expertise partners, CPO, social, PR, SPOMA, events and channel experts, to create plans that build authenticity & credibility in the Project Rock and Outdoor categories, drive consumer engagement & achieve sales goals with an emphasis on North America.
• Be the voice of the consumer, a thought-leader and serve as a specialist within the long-term planning process and throughout the seasonal GTM.
• Partner often and communicate effectively with external agency partners.
• Work with our sport marketing partners to manage the relationships.
• Bring a data-driven and insight-rich POV to the strategy & planning process. Utilize past learnings, consumer, competitor and marketplace research (including NAM DTC & Wholesale) to inform plans and breakthrough approaches to the work.
• Partner with CPO partners early in the GTM to provide a strategic POV around innovation, product solutions and style/trend.
• Partner with Brand Creative and Ambassadors teams to define creative positioning and build product marketing that drives conversion.
• Define and lead the overall planning, effectively aligning brand-related initiatives such as brand positioning, brand values, brand messaging and brand communications, across all channels through the lens of the Category Consumer.
• Represent and communicate category POV and strategies to a wide spectrum of internal and external stakeholders, inclusive of senior leadership.
• Budget management.
• Implement standard marketing best practices; identify areas to streamline processes; lead and/or participate in cross-functional "ways of working" sessions to increase cross-functional engagement and strengthen operating model to be nimble, more effective/efficient.
• Drive on-time delivery of assets and activations.Qualifications
  • Bachelor's degree with typically 10 years of relevant experience OR Master's degree with typically 8 years of relevant experience OR typically 14 years of relevant experience without degree.
  • Deep understanding and experience building GTM plans (Consumer, Positioning, Insights, Strategy, Brief Writing).
  • Deep understanding of the consumer/audience journey.
  • Possess and convey a confident presence and understanding of the business.
  • Understanding of global/regional commercial marketplace and business dynamics.
  • Strategic, curious, enterprise and ambitious mindset.
  • Purpose-led + consumer obsessed + Brand enhancing.
  • Ability to understand + synthesize data, insights, marketing metrics.
  • Ability to lead, manage, and influence cross-functional partners.
  • Effectively present/communicate to teams/groups.
  • Effectively build relationships.Workplace Location
    • Location: This individual must reside within commuting distance from our Baltimore HQ office.
    • Return to Work Designation: 3X days week in-office, the remainder of work week remote.
    • Travel: 5-10% of the year.
    • Licenses/Certifications: N/A.Relocation
      • No relocation provided.Base Compensation$138,879.00 - $190,958.90 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
        • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
        • Maternity and Parental Leave for eligible and FMLA-eligible teammates.
        • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.Our Commitment to DiversityAt Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.
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Keywords: Under Armour, Inc, Franconia , Sr. Lead, Global Brand Marketing - Project Rock and Outdoor, Advertising , Baltimore, Virginia