Associate Director, Product Marketing (Enroll360 Products)

Company: Vista Equity Partners Management, LLC
Location: Washington
Posted on: January 27, 2025

Job Description:

Associate Director, Product Marketing (Enroll360 Products)At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.The Role in Brief:EAB is looking for a talented, driven, and entrepreneurial marketer to lead Product Marketing for Enroll360 Products-Appily, Intersect, and Match. This role is based in Washington, D.C. or Richmond, Virginia. This position is posted at the Associate Director and Senior Analyst levels; candidates are being considered at both levels for the one current opening.Primary Responsibilities:

• Inflects sales and renewals by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas; develops creative solutions to challenges facing commercial teams.
• Develops high-quality, differentiating content that helps EAB sustain and improve its competitive position in multiple education research markets.
• Selects best channels, messages, stories, and media for generating awareness and leads, acquiring visits, furthering evaluations, and closing new business.
• Prioritizes project queue to maximize impact on sales funnel and new business.
• Writes, produces, and edits effective content that could include blog posts, case studies, conference proposals/presentations, insight papers, webinars, infographics, video testimonials, executive briefings, reference webinars, visit decks, scripts, competitive positioning pieces, brochures, executive summaries, website content, furthering tools, urgency documents, and other collateral.
• Develops and maintains a content calendar/pipeline based on external research and interviews with internal stakeholders.
• Interprets complex issues and presents them effectively; adapts style, tone, and word choice to various media.
• Proactively edits existing collateral and/or scripting to reflect latest market intelligence.
• Achieves high standards of quality, productivity, and timeliness.
• Proposes and tests new channels, deliverables, formats, and ideas.
• Actively contributes to the evolution of the firm's Product Marketing function, sharing insights and best practices to enhance overall performance.
• Aligns with sales team leaders to develop content strategy, prioritize initiatives, develop/finalize deliverables, and launch materials with sales team.
• Collaborates with other groups within marketing and across the firm, such as creative services, partner success, product management, research, and events.Basic Qualifications:
  • Minimum of 5-6+ years professional experience in product marketing, content strategy, research, digital marketing, or marketing communications.
  • Able to clearly and precisely express complex ideas in written and graphical form; skilled at adapting language, format, and style for various media and audiences.
  • Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently.
  • Proficient with Microsoft PowerPoint and Word.
  • Intellectually curious, quick study, creative, attentive to detail, self-motivated.
  • Willing to travel to a Richmond and/or D.C. office twice annually to meet with team members.Ideal Qualifications:
    • Master's degree in business, marketing, communications, or higher education.
    • Knowledge of and/or professional experience in the U.S. higher education industry, ideally enrollment marketing.
    • Experience working in a team environment, as well as independently and autonomously.
    • Proven ability to communicate effectively with senior executives in both oral and written formats.
    • Demonstrated experience in managing projects and meeting deadlines.
    • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise.Compensation:The anticipated starting salary (base) range for this role is $75,000 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation.Benefits:
      • Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
      • 20+ days of PTO annually, in addition to paid firm and floating holidays.
      • Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
      • 401(k) retirement savings plan with annual discretionary company matching contribution.
      • Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans.
      • Employee assistance program with counseling services and resources available to all employees and immediate family.
      • Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
      • Gender affirming care coverage.
      • Fertility treatment coverage and adoption or surrogacy assistance.
      • Paid parental leave with phase back to work program for birthing and non-birthing parents.
      • Access to milk shipping service to support nursing employees during business travel.
      • Discounted pet health insurance coverage for dog and cat family members.
      • Company-provided life, AD&D, and disability insurance.
      • Financial wellness resources and membership in a robust employee discount program.
      • Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities.Benefits kick in day one; learn more at eab.com/careers/benefits.This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
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Keywords: Vista Equity Partners Management, LLC, Franconia , Associate Director, Product Marketing (Enroll360 Products), Advertising , Washington, Virginia